What’s better: White Hat SEO or Black Hat SEO?

Getting fascinated with the immediate results offered by the black hat SEO technique is common but you have to understand that the results you will gain will surely be high but only for a short span and will also invite penalties and suspension from Google for long term. More than the benefits black hat tactics can bring problems for you. If you have knowledge of digital marketing in this competitive world, you have power to win the heart of your customers as you can use your knowledge into enhancing your business growth, leads, and sales. If you know about SEO and Social Media techniques it will be much easier for you to take your business high. Let us understand out of the two; black hat and white hat SEO, which one is better.

White hat SEO includes strategies and practices that are authorised and approved by Google when implemented on a business, you can expect good long term benefits. It includes all the ethical practices done to improve your search rankings. It includes content optimization, creating new content for specific keywords, better page loading speed and many more. White hat follows the guidelines and rules established under ethical website optimization. A website is needed to be client-oriented therefore whenever you create content create in a way to improve the user engagement and experience. Your website needs to load as quickly as in 3-4 seconds else your potential future clients can be some competitors’ current client. Engaging in white hat SEO is one of the major steps that most of the SEO Agency in Melbourne prefers whenever they work for any client.

Black hat SEO comprises of implementing wrong and unlawful practices to manipulate search engines to rank a website quickly in the search results. Google strongly criticize the black hat SEO tactics and it can even get your site penalised or suspended for lifetime by Google. It includes links from irrelevant source, plagiarised content, keyword stuffing in content, and many others. According to Google there are some activities that Google considers to violate guidelines and principles. You should never indulge in such activities as these directly breach Google’s stated guidelines. Such practices always rely on manipulating search engine which if fails can make you lose everything.

Engaging yourself in practices breaching terms and conditions of a search engine can make your site blacklisted to appear in search results. If Google detects any unethical practices being followed, you can face severe business loss. Therefore, it is always better to go with lawful practices for website ranking so that you can expect slow but long-term and effective results.